The American market is wide and pretty easy.
Some specificities of the market must be understood in order to minimize the investment period.
- About 500,000 US patents have been submitted in 2008 compared to 180.000 in Europe.
- In new technologies, products must be adopted by many “Evangelists” before widely penetrating the market.
- Fortune 1000 is an important step
- Communication is a very critical task.
Some very interesting specificity will also be part of your strategy:
- Income tax for companies can be as low as 11%.
- R&D expenditures qualify for investment tax credits up to 30%.
- Attracting and rewarding the good employees is easier than in many other countries.